DIRI Brand Guide


The Dhammachai International Research Institute (DIRI) is an institution of well-deserved international repute in the fields of education and research in Buddhist Studies in New Zealand and Australia. Our mission statement declares our commitment to researching and investigating the buddhavacana, the original teachings of the Buddha, without bias to any particular school or discipline such as Theravāda, Mahāyana, or Vajrayāna. Additionally, we aim to promote both the academic study of Buddhism, especially the origins of Buddhism, and the application of the teachings to daily life.

It is crucial that in communicating with the wider community, we project ourselves as members of a strong, efficient, professional, and integrated organization. Every interaction between DIRI and any organization or individual has an impact on how we are perceived.

Purpose and aims

The purpose of the Brand Guide is to provide a clear guide to ensure that Dhammachai International Research Institute’s (DIRI) visual image and impact are as strong as possible and are seen to have integrity and meaning. For this purpose, the Guide outlines clearly the requirement for stationery, promotional publications, and advertising.

When appropriately applied, the Brand Guide will enable us to communicate clearly the values and status of DIRI to the wider community, both nationally and internationally.

Master logo

The origins of the Dhammachai International Research Institute (DIRI) logo can be traced back to the inception of the Institute. As the most recognisable symbol of the Institute, the logo plays a significant role in shaping how the Institute is perceived. The value of the logo to the Institute cannot be overstated, nor can the need to maintain its integrity.

Consistent presentation of the logo strengthens the perception of academic excellence and reinforces the Institute’s international reputation.

Minimum size

The minimum size for the Dhammachai International Research Institute (DIRI) master logo to appear is 30mm in width for the landscape logo. This is to ensure that all text within the logo is legible.

Clear space

The minimum clear space surrounding the Dhammachai International Research Institute (DIRI) logo should have a width equal to that of the DIRI icon located at the center. This requirement guarantees that the logo remains readable and noticeable, without any interference from other logos or graphic elements within the designated space.


The recommended representation for the logo of the Dhammachai International Research Institute (DIRI) is in old gold color without a holding space. In cases where color cannot be used, an old gold holding space version is available. The primary color scheme for DIRI consists of Old Gold, Denim Blue, and Off White. Additionally, DIRI offers a secondary palette that includes Golden Yellow, Burnt Orange, Yale Blue, White, Black, and Dark Grey.

Primary palette

Old Gold

RGB: 158,119,57
CMYK: 21,52,100,13
HEX: #9E7739

Denim Blue

RGB: 30,48,86
CMYK: 100,88,37,30
HEX: #1E3056

Off White

RGB: 230,230,230
CMYK: 8,6,7,0
HEX: #E6E6E6

Secondly palette

Golden Yellow

RGB: 245,192,69
CMYK: 0,27,100,0
HEX: #F5C045

Burnt Orange

RGB: 201,98,54
CMYK: 10,78,100,2
HEX: #1E3056

Yale Blue

RGB: 70,103,150
CMYK: 83,60,18,2
HEX: #466796


RGB: 255,255,255
CMYK: 0,0,0,0


RGB: 0,0,0
CMYK: 75,68,67,90
HEX: #000000

Dark Grey

RGB: 32,32,32
CMYK: 72,66,65,74
HEX: #202020

Alternative logos

DIRI offers alternative logos, including horizontal and icon versions, that are suitable for use on websites and in specific design contexts. However, these logos must be used with care. If you intend to use an alternative logo, please send your design to info@diri.ac.nz for approval.

Holding space




DIRI utilises Poppins fonts for its text styling.
Headings – Poppins Bold 700

Sub Headings – Poppins Medium 500
Body copy – Poppins Light 300

Poppins font is available as a free download from Google.

Do not…


Our logos are only available for download to users with the email domain @diri.ac.nz.
Please ensure that you sign in prior to downloading the logo.

Useful Logos

60th Dhammachai Education Foundation Logo

DIRI Center for Gāndhārī Studies (DIRI-CGS) Logo

Oceania Meditation Centre Logo

Utilizing the Brand Guide effectively is crucial for maintaining our brand identity and reputation, and we encourage all members of the DIRI community to take the time to review it thoroughly.

If you have any inquiries or concerns, please do not hesitate to email us at info@diri.ac.nz. We want to ensure that you find this resource useful and encourage you to maintain DIRI’s brand identity positively.